Initial Coin Offering (ICO)

An Initial Coin Offering (ICO) is a fundraising method in the cryptocurrency industry, where a project sells tokens to early investors to raise capital. Market makers play a role in ICOs by helping establish liquidity once the token is listed on exchanges. ICOs gained popularity in the early crypto boom but are less common now due to regulatory scrutiny and the emergence of other fundraising models like IDOs (Initial DEX Offerings).